ASHLEY ACOSTA

Marketer

EVERYTHING

ASHLEY ACOSTA

Hey, I'm Ashley, a dynamic marketer and brand expert based in Austin, TX. Before founding Butter—a boutique experiential agency—I spent six years helping shape SoulCycle into the iconic brand it is today. I’m passionate about curating brand experiences, fostering authentic connections, and solving problems.

With more than a decade in the world of marketing and partnerships, my experiences have helped shape who I am today. Next up: new challenges and endless growth 🚀.

Select Works.

Born in the desert of El Paso and raised in the culture of New Orleans. Lived and learned in New York. I’m a seasoned marketer, strategic project manager, and cross-functional leader, leaving bold marks on the brand landscape with every move.

When I'm not busy with projects and clients, I’m usually obsessing over the latest wellness trends or plotting my next big trip.

Things that keep me inspired? Experiences rich in culture. Human connection. My tribe.

Latest obsession…

Red light therapy

Where I come in (professionally)…

  • integrated strategy + vision

    creative direction

    experience design

    operations + logistics

    partners + talent

    measurement + impact

  • strategic brand partnerships

    co-marketing motions

    influencer partnerships

    business planning + growth strategies

    enablement initiatives

  • brand architecture

    integrated marketing

    campaign development

    go-to-market strategy

Some brands I’ve worked with…

new balance

intermix

petco

shake shack

almay

red bull

nexxus

calpak

new balance intermix petco shake shack almay red bull nexxus calpak

little words project

summersalt

vaseline

kooples

facegym

zoeva

rose inc

little words project summersalt vaseline kooples facegym zoeva rose inc

ulta

ww

being frenshe

hum

walmart

tressemé

kiko milano

bluestone lane

harry's

ulta ww being frenshe hum walmart tressemé kiko milano bluestone lane harry's