ASHLEY ACOSTA
Marketer
EVERYTHING
ASHLEY ACOSTA
Hey, I'm Ashley, a dynamic marketer and brand expert based in Austin, TX. Before founding Butter—a boutique experiential agency—I spent six years helping shape SoulCycle into the iconic brand it is today. I’m passionate about curating brand experiences, fostering authentic connections, and solving problems.
With more than a decade in the world of marketing and partnerships, my experiences have helped shape who I am today. Next up: new challenges and endless growth 🚀.
Select Works.
Born in the desert of El Paso and raised in the culture of New Orleans. Lived and learned in New York. I’m a seasoned marketer, strategic project manager, and cross-functional leader, leaving bold marks on the brand landscape with every move.
When I'm not busy with projects and clients, I’m usually obsessing over the latest wellness trends or plotting my next big trip.
Things that keep me inspired? Experiences rich in culture. Human connection. My tribe.
Latest obsession…
Red light therapy
Where I come in (professionally)…
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integrated strategy + vision
creative direction
experience design
operations + logistics
partners + talent
measurement + impact
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strategic brand partnerships
co-marketing motions
influencer partnerships
business planning + growth strategies
enablement initiatives
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brand architecture
integrated marketing
campaign development
go-to-market strategy
Some brands I’ve worked with…
new balance
intermix
petco
shake shack
almay
red bull
nexxus
calpak
new balance intermix petco shake shack almay red bull nexxus calpak
little words project
summersalt
vaseline
kooples
facegym
zoeva
rose inc
little words project summersalt vaseline kooples facegym zoeva rose inc
ulta
ww
being frenshe
hum
walmart
tressemé
kiko milano
bluestone lane
harry's
ulta ww being frenshe hum walmart tressemé kiko milano bluestone lane harry's