To celebrate the launch of Klutch Athletics by New Balance, we brought the brand’s vision to life during the NFL draft through a dynamic pop-up experience rooted in purpose, culture, and community. From creative concepting through execution, every detail was designed to embody the spirit of Klutch and amplify it’s mission.

The multi-day activation served as more than just a retail pop-up; it was a platform for storytelling, media engagement, and community impact. Interactive programming featured workouts led by fitness tastemakers, football-inspired games, and standout local vendors - each element curated to reflect the energy and authenticity of the brand and the city.

We capped the experience with a giveback-focused field day at the Boys & Girls Club hosted by Chase Young, a mural unveiling, and a partnership with Good Sports. Through immersive design, strategic partnerships, and values-led storytelling, we delivered a launch that left a lasting impression on both media and community alike.