Key media and influencers “checked-in” to Hotel Nexxus for an exclusive, immersive look at their newest styling products. Not only did the event solidify Nexxus as the ultimate It-girl brand, but it ultimately smashed ROI goals by significantly boosting national sales and positioning.

Guests explored highly curated touchpoints like the innovative Locks Lab and 1:1 styling sessions. A masterclass with celebrity stylist Justine Marjan brought serious glam, while a curated gift shop offered exclusive takeaways. The standout elevator video capture moment dominated social feeds, creating dynamic content for influencer attendees.