Welcome to Almay Chalet, a historic Hollywood home transformed into a dreamy, vintage chalet for a one-day event hosted by Lucy Hale, celebrating the new face of Almay. The après ski-themed event was full of cozy vibes, with highly-curated activations and every detail considered.

A fireside chat with Lucy’s makeup artist Kelsey Deenihan and celebrity dermatologist Dr. Sheila Farhan kicked things off, and was an event highlight. Guests enjoyed making s’mores by the fire, customizable beanies, and 1:1 beauty consultations.

The winter wonderland experience was truly immersive with a custom gondola photo activation surrounded by real falling snow in the heart of Hollywood, offering influencers a once-in-a-LA-lifetime photo moment they couldn’t resist.