To fortify the haircare launch by Andrew Fitzsimons – stylist to the Kardashians – it was only fitting to host an exclusive event for key media and top beauty influencers in Los Angeles.

The full scale build-out featured LED dance floors and bars, custom life-sized products, a 40 ft step-and-repeat, photo backdrops, and a bespoke, moving art installation. Guests partied while getting a voyeur look into a 90s bathroom set, with models, styled by Andrew, making use of the hottest new AF products.